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This event was held at the Kintetsu Abenobashi Department store in May 1987 and was co-sponsored by the Kintetsu company and several media concerns, along with the Saikoku temples.
For more on sunafumi replicated pilgrimages, click on the first "related image" below and on the second for more on this event. .
Ian Reader 2013 Pilgrimage in the Marketplace (Routledge),starts with a description of this event and uses it as an entry into a study of pilgrimage marketing and the role of commerce and consumerism in pilgrimage and religious contexts.